Shravya Varma was just 17 when she embarked on her journey in the world of fashion; definitely one of the youngest designers the industry can boast off Shravya, is creative, fun and designs the most gorgeous clothes. Even though she tasted success at a young age of 22, she doesn’t let it get to her.
With a classy boutique in the most happening part of Hyderabad with an elite clientele, this is one designer we need to l With no formal training in as a designer, she has managed to carve a niche for herself.
In conversation with the lovely Shravya
- How would you describe your style?
As funny as it sounds, I’m not a very elaborate dresser, I absolutely love Indian wear, and the traditional Churidaar Suits suit me the best. Maxi dresses, maxi skirts and anything flowy yet feminine is my everyday style statement.
- What do you think makes your designs unique?
I draw inspiration for my designs from pure art. It might be a unique print or a distintive fabric, anything royal appeals to me the most. I like everything about colours, be it a subtle blend or mix n match. I am usually termed by my friends as a Miss Mix & Match queen.
My designs are simple with a unique element in them. A pastel dress with bright buttons, mix and match lehengas. I don’t stick to a season, I design wearable clothing. I don’t follow rules when it comes to fashion. I design clothes which I would wear myself!
- What matters to you most as a fashion designer?
My motto is simple – ‘Dress to stand out’! I love to make people look elegant. I think every person has a different personality trait and it is my job is to make women look fabulous, yet classy.
- A favourite celebrity, you have designed for, so far.
Female: It has to be Raveena Tandon, she is one the celebs I can boast about. But on a serious note, she was very sweet, an absolute sweetheart with no tantrums. Also, there was a lot of creativity involved while designing for her. It was a great challenge!
Male: It has to be Rana Daggubati, I started styling him four years ago and I had a great time working with him.
At present I am taking care of Ram Gopal Varma’s personal wardrobe. Although he is unconventional, creatively is not much of a challenge, RGV is a super cool genius!
- A celebrity, who you want to design for.
Bollywood: Deepika Padukone is a very good muse. Her height, the way she carries Indian clothes, especially the quintessential Saree, is inspiring!
Tollywood: It has got to be Amla, I personally a huge fan of hers. My dream is to design a collection inspired by her personality. She is ethereal. She is like an evergreen beauty, very subtle, soft and elegant.
- One fashion faux pas you cannot forgive?
I am totally against over accessorizing. A heavy neck piece with huge ear rings along with jazzy clothes is a big turn off.
- Please pick a favourite design of yours.
I love sarees. I love half sarees. They are so sensuous. If worn gracefully, any woman would look super sexy in a saree. I recently came across one of my old designs, which Charmee wore. It is my all- time favorite!
- Indian/Casual/Formal: Your pick for a work day.
I would generally wear a maxi dress with a jacket. I think a maxi dress with a broad belt also looks equally good. I hate pants as much as I love skirts.
- What is your monsoon style tip?
Gumboots in bright colors, is a must-have, along with short floral dresses and a quintessential umbrella! Gloomy dull colours are an absolute no-no. The brighter your outfit, the better it is! A white smart dress with bright gumboots and transparent umbrella, is an awesome look for a rainy day.
- Pick a colour for the following:
- Gloomy day: Yellow
- Breakup: Grey and pink together.
- Cocktail Party: Black
- Day Wedding: Peach
- Beach: White with denim shorts
- A fashion advice you would want to give our readers?
Always remember it doesn’t depend on a brand or a designer label to make you stand out. All it takes is your confidence and a strong personality to stand out. Even a rice bag paired with a great pair of heels can make you look sexy.
If you think, you can carry off chunky jewelry with bright red lips then go ahead! Be your own stylist. Set a new trend. Don’t be a follower. A Dior dress looks amazing on Victoria Beckham, because she is Victoria Beckham. Don’t let a brand define you. Be you!
- What do you think about VioletStreet?
VS is one of the fastest growing websites currently and is beeing vigorously marketed. VioletStreet has a strong team who puts it out there. It has become a known site in a very short time. I am very excited to be a part of them. The audience reached has grown a lot. I am looking forward to the records u guys would be breaking.
- Shravya Varma in one word would be?
- What was the first article of clothing you ever designed?
A saree I designed for myself, for a photo-shoot. The photos just went viral. I still get orders for the same saree.
- What made you choose designing?
Not many know that I have a degree in Architecture & Designing. Although since I was a young girl I have always been interested in shopping and fashion. Who isn’t, right? So, every time I went shopping, I used to end up buying a lot of stuff and not liking most of it. I started to tweaking them here and there, and before long I started making outfits for my family, friends and Voila! I am here! I think instead of me choosing fashion, fashion chose me. I never made a conscious effort to be a fashion designer.
I took up all offers that came my way!
From setting up the store, everything was luck by chance. I haven’t worked with any fashion designer. Last couple of years, it was more or less trial and error. Now i am happy that I am a part of the fraternity.
Also, at present NIFT graduates have been interning with me and it is such a huge boost. I have learnt so much from everyone, from my tailors, clients, interns. I have learnt from my mistakes and now I am where I am! 🙂
- An ideal day of relaxation would be?
Home, store, gym and back home. I think I grew up too fast. So, once in a while, I love to slow down. A whole day at home, glued to the couch, is my ideal day of relaxation. I love going on trips alone. I love to travel!